Engine

The Engine brand was conceived by a group of individuals with an obsession for sport and the swimming industry. We like to think that our obsession sets us apart from the rest.

Engine was born in January 2004, out of a creative collaboration between Australian swimming team members, training partners and great mates Toby Haenen, Tyson Young and Hamish Cameron. The company was founded with the aim of producing the best products and clothing available to the swimming industry.

Engine refers to the ‘driving force’ our product wishes to assume. Engine is the inner source of energy that every individual draws power from to drive performance. The Engine room is where it all starts and finishes - the source of power. We like to think of our product like athletes thinks of themselves: a finally tuned and developed tool for proclaiming peak performance. Just like an athlete spending countless years of effort to peak on a few special occasions, we at engine have spent years honing our product into the ultimate in swimming technology.

Engine was formed to breathe inspiration into the swimming fraternity; to provide alternatives to mainstream ideas and to bring a unique and dynamic option to influence the betterment of swimming culture. This engine philosophy has now transpired through a collection of swimming products and clothing for individuals that demand difference.

Since conception, Engine products have been designed and endorsed by Olympic swimmers, engineered by technicians and perfected by stylists. Engine connects with the swimming community through products that ignite performance and style. Our products are designed to draw emotion and inspire individuality.

Our objective is clear; to successfully operate a unique swimming brand that challenges trends and beliefs and to develop a new, improved swimming culture of our own.

Through doing our job, staying true to our brand and not compromising on our philosophy and policy, Engine will become a true X factor brand that is proudly Australian for ever.

Since the beginning, Engine has been about swimmers making products for swimmers. Engine values the strength of the individuals that together make up the whole. We see strength and solidarity as synonymous to our mission of providing the best products we can.

Today, Engine employs swimmers including those competing for Australia at the highest International level in order for us to remain at the cutting edge of competitive swimming innovation. We offer financial support and encouragement for outstanding athletes we see as stars of the future.

Engine has a global network of human resources involved in a variety of levels throughout the manufacturing, marketing and distribution process. This allows and encourages the company to draw upon a multi cultural approach to its products, services and communications. It also promotes a well researched approach to development.

Engine possesses’ a proud and supportive management group. Their shared common vision and respect for each other reiterates the closeness of the management team.